13 May Artificial Intelligence and Digital Marketing
In recent years, advances in artificial intelligence (AI) have created a whole host of new opportunities in many fields, including digital marketing. AI in this sector can make a huge difference, not least in increasing the efficiency of many operations by aligning resources to achieve optimal results.
Marketers were not initially interested in incorporating AI within their strategies. However, this has changed dramatically in recent years, as AI systems have become much less complex and more efficient.
Let’s take a look at a selection of AI-based tools that are rapidly transforming the digital marketing industry.
AI can provide creators with the tools they need to help them know what to write about and how to do it well, maximizing results in a flash. There are several online tools that use AI to help drive all aspects of content marketing.
Some tools contribute towards content discovery and content creation strategies. Others can aid in checking grammar, tone or suggesting words if you get stuck with writer’s block. Then there are those that allow you to curate content to ensure better quality and relevance to visitor interests through user behavior analytics.
Email marketing is another area where AI is being employed on a large scale. Artificial Intelligence is helping brands to build exceptionally personalized email marketing campaigns based on user preferences and behaviors. All of this subsequently improves engagement and increases conversion. There are renowned marketing platforms out there that use AI-powered tools to mine customer data, to help them ascertain the best times of the day and days of the week to send email communications.
Artificial intelligence can be used to drive search engine optimization of a web page or website to aid in climbing the search engine rankings and generating more organic traffic. What’s more, AI can assist with keyword searches, SERP analysis, providing optimization suggestions… the list goes on!
Until recently, many brands had started communicating with potential customers through messaging apps like WhatsApp and Facebook Messenger. However, these applications were soon replaced with the chatbot, making the process of interacting with potential buyers even easier and faster. Chatbots offer countless advantages: they can serve customers 24/7 and store their data for future analysis, they are friendly and never lose their patience, and they can respond to several requests from different customers at the same time, drastically reducing wait times.
Campaign planning creation
AI can be of great service when you want to create or plan a digital marketing campaign. Once they’re up and running, AI programs require little to no human intervention as they effortlessly discover new advertising channels and audiences, optimize targeting techniques, and manage all media buying to ensure the best possible investment.
Instead of applying formulas and a complex set of rules in a cumbersome Excel spreadsheet, Artificial Intelligence can be used to make accurate sales forecasts. Simply put, Machine Learning algorithms find relationships between input data and output data while minimizing prediction error, subsequently maximizing accuracy. And that’s not all! AI can be very useful in making predictions about target consumers. By analyzing customer behavior, AI can anticipate their future needs, behaviors and preferences, allowing digital marketers to refine strategies and ultimately create more successful content.
AI is also changing the way websites are designed. Various web design tools and applications use Artificial Intelligence to design websites based on information provided by users, ranging from images to text and call to action. These websites are ready in less time and at affordable prices.
All of this aside, it is important to note that AI is not replacing the honest hard work of marketers or advertisers any time soon. What makes AI indispensable is its ability to save time and resources from being diverted towards operational activities, meaning it actually frees up time for true strategic and creative potential to bloom.